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Urgent! Senior Manager, Media Planning - CAM & CAR Job Opening In Lima – Now Hiring Coca Cola
Description
Summary:Why being part of Coca-Cola Latin America?
We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America.
People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature.
We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.
Focus, Scope, & Impact:
The Media Planning Sr Manager for CENTRO will:
Develop connections plans across brands/campaigns, recommending allocation of activation DME to different consumer / shopper touchpoints
Coordinate media buying with Mkt PS (procurement), making sure TCCC is performing an efficient buying and receiving maximum value out of the negotiations.
Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program KPIs
Control media investment (real vs planned), approving the Agency buying orders in Lumina, shifts and invoices and recommending corrective actions when necessary.
Preparing budget evolution information (real vs.
planned investment) and revising and approving the media buying POs sent Agency and Media.
Support all the auditing processes with media-related questions.
Design, develop and work on Strategic Initiatives that will impact the business on recruiting intenders and neutrals faster.
Recommend the ideal DMI split by brand and channel to all of our portfolio of brands (since ABP planning till all the budgets revisions needed).
Constantly checking and reporting to current status of our brand presence in the various channels: Copy Rotation, Kids Policy, productivity, Brand Safety, among others.
Partner with PS to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the OU.
Work in partnership with FL and bottlers to ensure that we are capturing the right opportunities in each one of the countries in CENTRO ZONE.
The Media Planner will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.
KEY SUCCESS PARAMETERS
Experience
Media Strategy, Planning and buying experience (10-12 years)
Experience working in agencies and or media vehicles is preferred
Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and with clear results
Work Focus
Ability to provide input to brand & creative strategy at category level
Deep understanding of the evolved media landscape and e-commerce
Develop gameplan as LATAM media dupla of the E2E responsible for the category
Expertise in working with different external partners (i.e.: agencies, media partners, influencers)
Ability to work in Agile cross-functional teams and be adaptable
Communication Focus
Role will require frequent communication with OU and Regional Media-E2E and teams, OU IMX lead, OU Category teams, Frontline Marketing lead and teams, Global Media IMX team, Franchise and Bottlers;
Role will also interact frequently with external parties, particularly agencies and media companies
English and Spanish are required languages;
KEY KNOWLEDGE REQUIREMENTS
MASTERY OF
MEDIA STRATEGY, PLANNING AND IMPLEMENTATION
DIGITAL MARKETING
AUDIENCE PLANNING
BROAD EXPERTISE IN
BRAND STRATEGY
AGILE WAYS OF WORKING
Skills:
Agile, Agile, AI Concepts, Audience Building, Audience Engagement, Audience Growth (Inactive), Audience Measurement, Audience Segmentation, Audience Targeting, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Digital Integration, Digital Media, Digital Strategy, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Media Buying, Media Content, Media Events {+ 11 more}Advertising, Marketing, Promotions, Public Relations, And Sales Managers
✨ Smart • Intelligent • Private • Secure
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Real-time Senior Manager Jobs Trends in Lima, Peru (Graphical Representation)
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Great news! Coca Cola is currently hiring and seeking a Senior Manager, Media Planning CAM & CAR to join their team. Feel free to download the job details.
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An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Coca Cola adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Senior Manager, Media Planning CAM & CAR Jobs Peru varies, but the pay scale is rated "Standard" in Lima. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Senior Manager, Media Planning CAM & CAR typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
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Before the Interview:To prepare for your Senior Manager, Media Planning CAM & CAR interview at Coca Cola, research the company, understand the job requirements, and practice common interview questions.
Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the Coca Cola's products or services and be prepared to discuss how you can contribute to their success.
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