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Urgent! Jefe de Marketing Job Opening In Arequipa – Now Hiring El Tablón

Jefe de Marketing



Job description

¿Quieres ayudarnos a encontrar el mejor talento?

Únete a nuestra gran Familia

Somos la gran familia del Tablón ,una empresa peruana con casi 40 años de experiencia, que ha conquistado los paladares de miles de comensales.

Nos encontramos en búsqueda de un profesional con experiencia como
Jefe de Marketing
para esta posición, serás responsable de diseñar e implementar estrategias de marketing para el holding diversificado, optimizando la presencia de la marca, incrementar la fidelización de clientes y aumentar las ventas en los diferentes puntos de venta y canales del negocio.

Requisitos

  • Titulado en Marketing, Comunicación, Publicidad, Administración o afines
  • Cursos o certificaciones en marketing digital (Google Ads, SEO, SEM, analítica web, etc.).

  • Experiencia mínima de 4 años en el puesto o desempeñando actividades similares en el rubro de alimentos, restaurantes y/o industria.

Funciones
Estrategia de Marketing Tradicional
:

  • Desarrollar planes de marketing anual y campañas específicas en medios tradicionales como televisión, radio, prensa escrita y exteriores.

  • Planificar estrategias a corto, medio y largo plazo de dirigir y supervisar todo lo que compete a servicios, precio, promoción y distribución.

  • Liderar la planificación y ejecución de estrategias de marketing integrales (Digitales y Tradicionales) para fortalecer la marca y gestionar campañas 360.

  • Coordinar la producción de materiales publicitarios, como flyers, banners, vallas publicitarias y catálogos.

  • Supervisar la ejecución de promociones en puntos de venta, ferias y eventos locales.

  • Dar soporte a los canales de atención al cliente en cuanto a estrategias, políticas, canales, publicidad, merchandising.

Gestión de Comunicación

  • Definir mensajes clave para campañas en medios tradicionales, asegurando consistencia con la identidad de marca.

  • Dar seguimiento interno de la administración y gestión de la página web y redes sociales.

  • Realizar supervisión activa y gestión de canales de ventas.

  • Coordinar con Gerencia las actividades de benchmarking que puedan favorecer a la empresa.

Análisis y Monitoreo

  • Medir el impacto de campañas tradicionales mediante indicadores como alcance, frecuencia y retorno de inversión (ROI).

  • Realizar estudios de mercado para identificar tendencias y oportunidades en los diferentes segmentos de clientes.

  • Supervisar encuestas de satisfacción y percepción de marca en medios tradicionales.

  • Investigar, determinar, examinar y evaluar la demanda de los productos, a fin de desarrollar campañas y estrategias de publicidad atendiendo a las particularidades del público objetivo.

  • Presentar propuestas de mejora en base al análisis de datos.


BENEFICIOS

  • Beneficio de planilla completa desde el primer día laboral.

  • Bono de 100 soles por alimentación.

  • Descuentos BCP por promociones Cuenta Sueldo .

  • Goce del 15% de descuento corporativo por formar parte de esta gran familia.

  • Día Libre por tu cumpleaños.

En GREAT SERVICE SERVICIOS TURÍSTICOS EL TABLÓN SAC., promovemos y garantizamos el respeto y el ejercicio de los derechos laborales de la persona con discapacidad, así como el desarrollo de sus capacidades y habilidades, en estricto cumplimiento de la Ley N° 29973.

Ven y únete a nuestro equipo, donde la diversión, la camaradería y la satisfacción del cliente son nuestra prioridad


Required Skill Profession

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    Unlock Your Jefe de Potential: Insight & Career Growth Guide


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