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Urgent! Jefe de Growth Job Opening In Distrito de Miraflores – Now Hiring Cuidafarma



Job description

Tu challenge

Diseñar, liderar y ejecutar estrategias integrales de Growth y Go-to-Market que impulsen adquisición, activación, retención y monetización.

Incorporar nuevas tendencias de social media, técnicas de viralización potenciadas por IA y estrategias de optimización para motores y agentes de IA (LLMO) para maximizar la visibilidad, posicionamiento y conversión en un ecosistema digital en constante evolución.

Funciones:

1.

Estrategia de Growth y Go-to-Market

  • Definir y ejecutar planes de crecimiento digital alineados a objetivos de negocio y métricas clave (CAC, LTV, Retención)
  • Implementar metodologías de experimentación (A/B testing, growth hacking, CRO) optimizando todas las etapas del funnel
  • Colaborar con Producto y Ventas para diseñar estrategias de lanzamiento y aceleración comercial

2.

SEO, LLMO y Performance Orgánico

  • Desarrollar estrategias SEO tradicionales (técnico, on-page, off-page) y de LLMO (Large Language Model Optimization) para aparecer como respuesta prioritaria en agentes conversacionales (ChatGPT, Gemini, Claude, Perplexity)
  • Optimizar el contenido para AI answer engines, adaptando estructura, semántica y formato a cómo los modelos procesan y priorizan información
  • Diseñar contenidos que respondan a consultas conversacionales y queries en lenguaje natural, maximizando relevancia y autoridad ante LLMs.
  • Monitorizar rankings y visibilidad en entornos de búsqueda no tradicionales, integrando datos de AI search analytics

3.

Social Media y Viralización con IA

  • Explorar nuevas plataformas y formatos (TikTok, Reels, Shorts, Twitch, Discord, BeReal, Reddit, comunidades de nicho)
  • Implementar campañas con micro y nano influencers
  • Usar IA generativa (texto, imagen, video, voz) para contenido personalizado y escalable
  • Detectar y sumarse a tendencias virales en tiempo real con social listening y predicción de tendencias
  • Desarrollar estrategias de AI-powered virality: storytelling interactivo, memes, assets audiovisuales y narrativas inmersivas optimizadas por IA

4.

Branding, Visual & Experiencia de Usuario

  • Asegurar coherencia visual y conceptual de la marca
  • Supervisar creatividades que refuercen propuesta de valor y diferenciación
  • Optimizar UX/UI para maximizar conversión y satisfacción

5.

Marketing, Comunicación y Performance de Medios

  • Planificar y ejecutar campañas multicanal (email marketing, paid media, redes sociales, PR digital)
  • Gestionar inversión publicitaria optimizando CAC-LTV ratio y ROI
  • Diseñar flujos de automatización y personalización para aumentar engagement y conversión
  • Coordinar con Comercial para alinear mensajes y timing

¿Qué esperamos de ti?

Bachiller o Licenciatura en Marketing, Comunicación, Administración, Ingeniería o afines

Mínimo 6 años de Experiencia en marketing digital, con 4 liderando equipos y proyectos de SEO, growth y branding

Experiencia en campañas virales, gestión de comunidades digitales y activaciones con IA generativa

Experiencia implementando LLMO y estrategias de visibilidad en agentes de IA

Conocimientos Técnicos:

  • SEO avanzado (técnico y de contenido)
  • LLMO y optimización para AI answer engines (ChatGPT, Gemini, Claude, Perplexity)
  • Social media marketing en plataformas emergentes
  • Creación de contenido con IA (Midjourney, Runway, ChatGPT, DALL·E, Synthesia, ElevenLabs)
  • Analítica digital (GA4, Data Studio, Search Console, herramientas de social listening y AI search tracking)
  • Paid Media (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads)

Competencias:

  • Visión estratégica y orientación a resultados
  • Alta capacidad de análisis y detección temprana de oportunidades
  • Creatividad e innovación en formatos y narrativas
  • Liderazgo y gestión de equipos multidisciplinares
  • Comunicación clara y persuasiva


Required Skill Profession

Other General



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    Unlock Your Jefe de Potential: Insight & Career Growth Guide


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