Head of Growth Marketing

Job description

Overview

Join to apply for the Head of Growth Marketing role at Common Thread Collective

HEAD OF GROWTH MARKETING

We are looking for a Highly Motivated & Hard-Working Head of Growth Marketing to join the team.

As a Head of Growth Marketing, you will be at the heart of crafting data-driven forecasts and executing strategies that push our clients toward their goals.

Your actions and initiatives consistently resonate with the core values of CTC Global, serving as a beacon for these principles.

At CTC, your trained expertise is invaluable, covering the entire spectrum of CTC's Strategic Forecasting methods and the foundational principles of media acquisition.

Your role extends past strategy alone, it's also about fostering strong client relationships by clearly communicating the steps taken and how results compare to projections.

This ongoing transparency builds trust and strengthens the connection between CTC and its clients, helping them navigate the nuances of media buying and long-term growth planning.

You stand as a representative and dedicated advocate for CTC's distinctive approach to media acquisition and its accompanying tools.

As a Head of Growth Marketing, you are held to a high standard.

People know that if you are involved, things will get accomplished.

You thrive on challenges, are committed to delivering measurable results, and take great pride in giving it your all.

We embrace the mantra, 'Everyday in Everyplay, Count on Me,' meaning that you can see things through to the end!

What We Look For

This place isn't for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company.

The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions—from recruiting, to hiring, to raises, to promotions, to how we spend our time and money—in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging.

In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck.

We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis.
  
  Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
  
  
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
  
  
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
  
  
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.
  
  

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
  
  
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
  
  
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
  
  
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.
  
  

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
  
  
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
  
  
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
  
  
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.
  
  

Responsibilities and Success Metrics

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
  
  
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
  
  
• The ability to take feedback and implement it fast.
  
  
• Finish the work to the fullest with quality and on time.
  
  
• Perseverance.
  
  
• Remember and learn from the repetitive doing of the exercises.
  
  

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
  
  
• Manage, align & work with the team members of your pod including Google strategist, Creative Strategist, and Email Strategist.
  
  
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
  
  
• Upkeep of data integrity of your clients across Statlas.
  
  
• Be responsible for the execution of the Prophet system for your clients
• Building a Growth Forecast for your clients
• Building a Growth map using the Prophet System
• Data Analysis required for the Map
• Marketing calendar alignment and upkeep with clients
• The Daily Execution and Actualisation vs the Forecast.
  
  
• Combine data analysis and feedback from clients to develop strategic plans for the future.
  
  
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
  
  
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
  
  
• Responsible for the implementation of CTC's Meta best practices
• Build campaigns using our structure and best practices
• Upkeep and management of our ideologies and processes throughout the account.
  
  
• Monitoring active campaigns, and adjusting budgets and strategy to ensure the best possible chance of hitting the Daily Projected Targets
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.
  
  

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring you are within a 5% Delta to the Forecast
• Ensuring daily alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophet system execution to 100% within the timeline required.
  
  
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.
  
  

Client Communication

• You are a champion of communication, ensuring the client is aligned on the Growth Map goals and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
  
  
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every day of the week.
  
  
• Providing weekly updates on the Weekly Strategy Call.
  
  

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement
• Contributing & collaborating in ideas and learning across teams
• Contributing to ideas and learning in future company content production.
  
  

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
  
  
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
  
  
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.
  
  

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
  
  
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.
  
  

Past Experience

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
  
  
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, business operations, retail, finance, media buying, etc

Critical Thinking

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
  
  
• Naturally adept at dissecting issues and proposing practical, impactful solutions.
  
  

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
  
  
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
  
  
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.
  
  

Results

You will merge the Finance and Marketing sides of a business to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of the kick off, enabling precise execution of the Prophet system to ensure top-quality results for clients.
  
  
• Consistently deliver high-accuracy performance within a 5% delta across the Prophet system's Growth Map and Statlas.
  
  
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
  
  
• Apply best practices in media buying to drive outstanding results, ensuring no one could achieve better outcomes in your role.
  
  
• Maintain client satisfaction levels above benchmark rates, aligning daily on forecasts to exceed client expectations.
  
  
• Adhere to rigorous quality standards in client feedback, forecasting, media buying decisions, and system execution.
  
  
• Meet all deadlines and budget requirements, ensuring timely and on Target Performance.
  
  
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.
  
  

Location & Environment

• Fully remote with the ability to pick your schedule.
  
  
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth.
  
  Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.
  
  

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing and Sales
• Industries
• Advertising Services

Referrals increase your chances of interviewing at Common Thread Collective by 2x

Required Skill Profession

Marketing & Media