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Urgent! Growth Marketer B2B Job Opening In Lima – Now Hiring Frefity Consulting

Growth Marketer B2B



Job description

¿Buscas una empresa, donde se valore la proactividad y las ganas de hacer cosas diferentes?

Frefity es el lugar perfecto para ti

Somos
Frefity Consulting

, una compañía en franco crecimiento ayuda a las organizaciones B2B y B2C a implementar soluciones de CRM con Microsoft Dynamics 365.

¿Qué es lo que hace un Growth Marketer ?

Un Growth Marketer es una pieza clave para impulsar el crecimiento de una empresa, enfocándose en la adquisición, retención y expansión de clientes en un entorno empresarial.

Este profesional debe tener una mentalidad analítica y creativa, capaz de experimentar con diferentes estrategias para optimizar los resultados.

Habilidades Clave:

Go-to-market

Debe tener la capacidad de diseñar, coordinar y ejecutar la estrategia de lanzamiento y posicionamiento de nuestros nuevos productos y servicios en el mercado.

Analítica de Datos:

  • Capacidad para analizar métricas clave como tráfico web, conversiones y costos de adquisición de clientes.

  • Experiencia en herramientas como Google Analytics, CRM (HubSpot, Salesforce) y plataformas de automatización de marketing.

Marketing Digital:

  • Conocimiento práctico de estrategias de inbound y outbound marketing.

  • Familiaridad con canales B2B como LinkedIn, marketing por correo electrónico, webinars y campañas PPC (Google Ads, LinkedIn Ads).

  • Entender el funnel de marketing y cómo optimizar cada etapa para mejorar la conversión.

Generación de Leads:

  • Capacidad para diseñar y ejecutar campañas de lead generation que atraigan y califiquen prospectos.

  • Familiaridad con herramientas de lead nurturing y scoring para priorizar y guiar prospectos a través del ciclo de ventas.

Estrategia de Contenidos:

  • Habilidad para colaborar con equipos de contenido para desarrollar materiales que resuenen con la audiencia B2B, como estudios de caso, whitepapers y artículos.

  • Experiencia básica en SEO para asegurar que el contenido se optimice para motores de búsqueda y logre atraer tráfico orgánico.

A/B Testing y Optimización:

  • Conocimiento básico de técnicas de A/B testing y optimización de landing pages, formularios y correos electrónicos para maximizar las conversiones.

Automatización de Marketing:

  • Experiencia en el uso de herramientas de automatización como Mailchimp, ActiveCampaign o HubSpot para crear flujos de trabajo que nutran leads y generen oportunidades de ventas.

Habilidades de Comunicación:

  • Capacidad para trabajar estrechamente con equipos de ventas y producto, garantizando que las campañas de marketing estén alineadas con las metas comerciales.

  • Habilidades escritas y verbales sólidas para crear informes de rendimiento y proponer nuevas ideas.

Adaptabilidad y Mentalidad de Crecimiento:

  • Actitud proactiva y dispuesta a aprender, con la capacidad de adaptarse rápidamente a nuevos desafíos y tecnologías en un entorno ágil.

  • Enfoque en la experimentación constante, dispuesto a probar y aprender de nuevas estrategias y tácticas.

Experiencia Requerida:

  • De 2 a 3 años de experiencia en marketing digital o growth marketing, preferiblemente en el sector de tecnología y consultoría.

  • Familiaridad con el ciclo de ventas B2B y cómo el marketing puede apoyar cada etapa del mismo.

Formación:

  • Grado en Marketing, Administración de Empresas, Comunicación, o afines.

  • Cursos o certificaciones en marketing digital o growth hacking son un plus (Google Analytics, HubSpot, etc.).

  • Conocimiento de herramientas como SemRush, Google Analytics, WordPress
  • Conocimientos en email marketing, creación de piezas y manejo de grilla de contenidos.

Beneficios Frefity

  • Acceso a certificaciones pagadas internacionales de Microsoft.

  • Acceso a material educativo, portal de aprendizaje de tecnología de vanguardia.

  • Asistir a Eventos de nuestros Partners estratégicos
  • Capacitaciones constantes y grato ambiente laboral.

  • Trabajo 100% remoto
  • Bonos por objetivos
  • Días de cumpleaños libres


Required Skill Profession

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    Unlock Your Growth Marketer Potential: Insight & Career Growth Guide


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