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Urgent! Especialista en Marketing Digital y CRM Job Opening In Lima – Now Hiring Maquiperu S.A.

Especialista en Marketing Digital y CRM



Job description

Responsabilidades principales

  • Planificar, ejecutar y optimizar campañas publicitarias en
    Meta Ads, Google Ads y TikTok Ads
    , orientadas a la conversión.

  • Monitorear indicadores clave (CTR, CPC, CPA, ROAS, conversiones) y elaborar reportes periódicos de desempeño.

  • Diseñar y administrar
    flujos, reglas de negocio y segmentaciones,
    asegurando una experiencia eficiente para clientes y prospectos.

  • Gestionar herramientas de
    CRM y email marketing
    (HubSpot, Mailchimp, entre otros).

  • Analizar el tráfico web, embudos de conversión y resultados de campañas, proponiendo mejoras continuas en las estrategias digitales.

  • Colaborar con el equipo comercial (Vendedor Digital) para alinear campañas con los objetivos de ventas.

  • Implementar acciones de
    SEO básico
    y optimización en los sitios web corporativos.

Requisitos:

  • Egresado/a de Marketing, Comunicación, Publicidad, o afines.

  • Especialización o diplomado en
    Marketing Digital, Analítica Web, Trafficker Digital o Medios Digitales
    .

  • Experiencia mínima de
    2 años
    en posiciones similares, preferiblemente en negocios
    B2B o sector maquinaria
    .

  • Dominio de
    Google Analytics
    , plataformas publicitarias y herramientas CRM.

  • Excel a nivel intermedio.

Competencias

  • Orientación a resultados.

  • Comunicación efectiva
  • Capacidad de planificación y organización.

  • Enfoque en innovación y mejora continua.


Required Skill Profession

Other General



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