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Especialista en Marketing Digital – Contenido y Trafficker Digital Job Opening In Pacific Remote Islands Marine National Monument – Now Hiring INVERSIONES SERVICIOS RETAIL


Job description

Modalidad: Remoto / Híbrido.

Resumen del Rol:

Buscamos un(a) Especialista en Marketing Digital - Contenido y Trafficker Digital con una mentalidad analítica y obsesión por los resultados.

Serás el motor de nuestro crecimiento, responsable de diseñar, ejecutar y optimizar las campañas de publicidad digital para atraer a nuestro público objetivo: dueños y gerentes de PYMEs. Tu misión será transformar la inversión publicitaria en leads de alta calidad, utilizando principalmente las plataformas de Meta (Facebook/Instagram) y TikTok para posicionar nuestras innovadoras soluciones tecnológicas.

Responsabilidades Clave:

  • Planificar y crear el diseño y edición de imágenes y video para poder gestionar la creación de contenidos creativos de alto impacto para los anuncios.

  • Gestionar y escalar campañas de publicidad pagada en Meta Ads (Facebook/Instagram) y TikTok Ads, con un enfoque principal en la generación de leads (Lead Generation).

  • Administrar y optimizar eficientemente el presupuesto publicitario asignado para maximizar el número de leads calificados y minimizar el Costo por Lead (CPL).

  • Investigar, definir y crear audiencias de alto valor.

    Implementar estrategias de segmentación detallada, retargeting, y creación de audiencias personalizadas y similares (lookalikes).

  • Configurar y verificar la correcta instalación de píxeles de seguimiento, eventos de conversión, y la API de Conversiones de Meta (CAPI) para asegurar una medición precisa.

  • Monitorear diariamente el rendimiento de las campañas (CTR, CPC, CPL, Tasa de Conversión), analizar los datos y tomar decisiones informadas para optimizar creativos, copys, audiencias y presupuestos en tiempo real.

  • Diseñar y ejecutar pruebas A/B constantes para identificar los anuncios, mensajes y segmentaciones más efectivas.

  • Crear y presentar reportes de rendimiento claros y concisos que demuestren el impacto de las campañas en los objetivos de negocio.

Requisitos Indispensables:

  • Experiencia Demostrable (mínimo 2-3 años) en un rol de Performance Marketing, gestionando presupuestos publicitarios.

  • Dominio Avanzado de Meta Ads (Facebook & Instagram Ads): Experiencia profunda en el Business Manager, creando campañas de generación de leads, conversiones, y retargeting.

  • Experiencia Práctica en TikTok Ads: Conocimiento en la creación y gestión de campañas en la plataforma, entendiendo el tipo de contenido y la dinámica que funciona para captar la atención.

  • Conocimiento Técnico de Tracking: Sólida experiencia en la instalación y depuración del Píxel de Meta, eventos estándar y personalizados, y la API de Conversiones (CAPI).

  • Dominio de Google Analytics 4 (GA4): Capacidad para analizar el tráfico proveniente de las campañas y entender el comportamiento del usuario en el sitio web.

  • Experiencia en Marketing B2B: Fundamental.

    Haber trabajado previamente en campañas dirigidas a empresas, no solo a consumidores finales (B2C).

    Entender el ciclo de venta de un servicio o producto de alto valor.

  • Habilidades de Copywriting Persuasivo: Capacidad para escribir textos de anuncios que capten la atención y motiven a la acción.

  • Experiencia con herramientas de creación de landing pages y CRMs

Tipo de puesto: Medio tiempo

Sueldo: S/.1, S/.1,500.00 al mes

Horas previstas: No más de 20 por semana

Lugar de trabajo: Empleo remoto

Required Skill Profession

Other General


  • Job Details

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