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Urgent! Especialista de Segmentos Job Opening In Lima – Now Hiring Mibanco, banco de la Microempresa

Especialista de Segmentos



Job description

En Mibanco, el banco especializado en microfinanzas del Grupo Credicorp, nos encontramos en búsqueda de una persona apasionada, proactiva y con grandes ideas para impactar en la vida de los micro y pequeños empresarios del país incorporándose a nuestro equipo como
Especialista de Segmentos
.

¿Cuáles serían tus principales responsabilidades?

  • Proponer y liderar iniciativas que incrementen el share of wallet (SOW), la tenencia de productos y la transaccionalidad de los clientes.

  • Implementar tácticas que promuevan el uso recurrente de canales digitales y físicos, facilitando el acceso a productos y servicios.

  • Participar en pilotos y validaciones de hipótesis que permitan escalar soluciones efectivas.

  • Diseñar estrategias específicas para fortalecer la relación con clientes de alto valor, promoviendo su permanencia y profundización.

  • Retar y enriquecer los análisis cuantitativos y cualitativos (indicadores, estudios de mercado, insights de clientes).

  • Establecer y hacer seguimiento a KPIs y KRs de las iniciativas implementadas.

  • Proponer mejoras continuas basadas en resultados, aprendizajes de pilotos y feedback de clientes.

  • Coordinar con áreas como Canales, Producto, Data, Marketing y Experiencia para asegurar una ejecución integral de las estrategias.

  • Desarrollar y mantener actualizada la estrategia de segmentación comercial, asegurando coherencia con los perfiles reales de los clientes.

  • Identificar oportunidades de personalización de estrategias según el comportamiento y necesidades de cada segmento.

¿Qué buscamos?

  • Formación en Administración, Ingeniería Industrial, Economía, Marketing o afines.

  • Experiencia mínima de 3 años en áreas de Segmentos, Productos, Inteligencia de Negocios o Estrategia en empresas de servicios (banca, microfinanzas, telecomunicaciones, seguros, etc.).

  • Experiencia en análisis de datos, segmentación de clientes, diseño de estrategias comerciales y gestión de proyectos.

  • Pensamiento estratégico, orientación a resultados y capacidad de trabajo colaborativo con diferentes áreas de trabajo.

  • Manejo avanzado de PL/SQL (indispensable) y Office (Excel, Power Point, etc.)

  • Conocimiento en herramientas de visualización como Power BI y Power Automate (deseable).

¿Qué ofrecemos?

  • Formar parte de uno de los grupos económicos más importantes del país.

  • Oportunidad de línea de carrera en la entidad de Microfinanzas más grande de Latinoamérica.

  • Excelente Clima Laboral.

  • Contrato a plazo indeterminado.

  • EPS cubierta al 70%.

  • Descuentos en entidades educativas, de salud y establecimientos comerciales.

  • Trabajo Híbrido.

Somos una organización comprometida con la igualdad de oportunidades para hombres y mujeres, y en línea con ello, todos nuestros procesos de selección se rigen bajo una política de igualdad de derechos y oportunidades, donde nuestros postulantes son considerados sin importar su origen, lengua, raza, sexo, idioma, religión, opinión, edad, talla, procedencia educativa, condición económica, social, física, mental o cualquier otra.


Required Skill Profession

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