This range is provided by FAM Brands.
Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$175,000.00/yr - $225,000.00/yr
Additional compensation types
Annual Bonus
Direct message the job poster from FAM Brands
Dog Dad, Foodie, People & Tech Focused HR Leader
About the Role:
We’re looking for a forward-thinking, fashion-driven Director of eCommerce to lead our growing digital commerce business across Amazon, 3rd-party marketplaces (e.g., Walmart.com, Target+, Nordstrom.com), and our owned DTC sites .
The ideal candidate blends deep fashion eCommerce expertise with an AI-first mindset , leveraging modern tools and data-driven automation to scale smarter, faster, and more profitably.
This is a full-time, onsite position based in Bell, CA , with our headquarters relocating to Beverly Hills, CA in January 2026 .
Key Responsibilities:
- Lead the strategy, execution, and performance management for our owned DTC sites , Amazon, and key 3rd-party fashion marketplaces.
- Own the customer experience across all digital channels—including product discovery, site merchandising, content, UX, and conversion optimization.
- Utilize AI-powered tools for content creation, personalization, predictive analytics, and merchandising (e.g., ChatGPT, Jasper, Klaviyo AI, Dynamic Yield, Feedonomics AI, etc.
).
- Drive customer acquisition, retention, and growth through omnichannel strategies—across email, paid social, search, marketplaces, and affiliate—supported by automation and real-time data.
- Lead marketplace-specific strategies (Amazon Seller/Vendor Central, Walmart Connect, etc.) to grow share of voice, drive traffic, and maximize profitability.
- Own the digital P&L, forecast sales, monitor KPIs, and make data-backed recommendations to hit growth targets.
- Partner cross-functionally with creative, product, marketing, and operations teams to align brand vision with commercial performance.
- Stay current on AI innovation, digital commerce trends, and evolving consumer behavior.
Qualifications:
- 8+ years of eCommerce experience, with at least 3 years leading digital initiatives in the fashion/apparel industry.
- Demonstrated success managing both owned DTC sites and marketplace channels (Amazon, Walmart.com, Target+).
- Strong command of eCommerce tools (e.g., Shopify , Klaviyo , Google Analytics , Meta Ads ) and AI platforms used in content, marketing, and personalization.
- Deep understanding of fashion merchandising, brand positioning, and the digital customer journey.
- Analytical and creative thinker with experience managing digital P&L and growth initiatives.
- Bachelor's degree in Business, Marketing, or a related field; MBA or fashion industry background a plus.
Preferred Experience:
- Familiarity with tools like Salsify, ChannelAdvisor, or feed management systems.
- Experience working with both premium and mass fashion brands.
- Exposure to international digital commerce and localization strategies.
Seniority level
Employment type
Employment type
Full-time
Job function
Job function
Management, Strategy/Planning, and Marketing Industries
Apparel & Fashion and Retail Apparel and Fashion
Referrals increase your chances of interviewing at FAM Brands by 2x
Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
Disability insurance
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